Talisman Joins Project Worldwide’s Sports, Gaming and Entertainment Collective

Partnership enables Talisman’s expansion into the U.S. as well as Project’s global offices across 24 countries. The combined team creates a powerhouse encompassing the full spectrum of sports marketing services including sports business consulting, sports sponsorships, brand campaigns and activations, data/analytics and talent booking.

Learn more

PLAYBOOK INTELLIGENcE HUB     

Highlighting the use of insights to engineer advantages across sports, entertainment & web3.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Nov 19

Episode 1 - (F1 Series) | Las Vegas Update | Deconstructing The Business of F1 | Q&A Talisman Founder

On today's episode, John Sertori, a leading Formula 1 race analyst with over two decades of providing expert F1 commentary shares his insights coming out of the Brazilian Grand Prix and moving into the Las Vegas Grand Prix, the first of the final three race weekends of the season.

Podcast
Sep 30

Why America's Untapped Talent Pool Could Revolutionize Australian Rules Football (AFL)

America's vast sporting landscape, with its 330 million population and insatiable appetite for athletic competition, presents an unparalleled opportunity for Australian Rules Football. The similarities between AFL and American football, particularly in terms of physicality and athleticism, provide a natural bridge for American athletes and fans to cross.

Articles & Insights
Sep 20

Talisman Brokers Landmark Partnership Between Off-White™ and New York Liberty

Talisman is proud to announce the groundbreaking partnership between Off-White™, the globally renowned fashion brand, and the New York Liberty, one of the most influential teams in the WNBA. This multi-year agreement marks Off-White’s first venture into U.S. sports, where they will serve as the New York Liberty's Official Style and Culture Curator.

News
Aug 26

Why The Paris 2024 Olympics Has Been Hailed As The "Most Digital Olympics" In History

The Paris 2024 Olympics have set a new benchmark for digital engagement, surpassing the achievements of the Tokyo 2020 and Rio 2016 Games. This success can be attributed to several factors, including the strategic use of emerging technologies, a focus on sustainability, and the relaxation of pandemic-related restrictions. This article explores the reasons behind the digital success of the Paris Olympics, compares it with previous editions, and highlights the brands that emerged as the biggest winners through innovative sponsorship activations.

Articles & Insights
Aug 16

The Power of B2B Networking in F1 Sponsorship

In the world of Formula 1, the allure of speed, precision engineering, and global fanfare extends far beyond the racetrack. For sponsors, the opportunity to align with an F1 team is not just about brand visibility during a two-hour race but about unlocking a treasure trove of B2B networking potential.

Articles & Insights
Aug 11

Audi’s High-Stakes F1 Ambition for 2026

Audi’s bold acquisition of Sauber signals a strategic leap into Formula 1, setting the stage for a 2026 debut that aims to reshape the motorsport landscape. This article delves into Audi's ambitious plans, the challenges of integrating cutting-edge technology with Sauber's legacy, and the high-stakes environment of F1. With leadership shifts and a significant financial investment, Audi's journey is one to watch as they strive to not just compete but dominate the future of racing.

Articles & Insights

Sign up to join below