Why America's Untapped Talent Pool Could Revolutionize Australian Rules Football (AFL)

America's vast sporting landscape, with its 330 million population and insatiable appetite for athletic competition, presents an unparalleled opportunity for Australian Rules Football. The similarities between AFL and American football, particularly in terms of physicality and athleticism, provide a natural bridge for American athletes and fans to cross.

Sep 20

Talisman Brokers Landmark Partnership Between Off-White™ and New York Liberty

Talisman is proud to announce the groundbreaking partnership between Off-White™, the globally renowned fashion brand, and the New York Liberty, one of the most influential teams in the WNBA. This multi-year agreement marks Off-White’s first venture into U.S. sports, where they will serve as the New York Liberty's Official Style and Culture Curator.

Aug 26

Why The Paris 2024 Olympics Has Been Hailed As The "Most Digital Olympics" In History

The Paris 2024 Olympics have set a new benchmark for digital engagement, surpassing the achievements of the Tokyo 2020 and Rio 2016 Games. This success can be attributed to several factors, including the strategic use of emerging technologies, a focus on sustainability, and the relaxation of pandemic-related restrictions. This article explores the reasons behind the digital success of the Paris Olympics, compares it with previous editions, and highlights the brands that emerged as the biggest winners through innovative sponsorship activations.

Aug 16

The Power of B2B Networking in F1 Sponsorship

In the world of Formula 1, the allure of speed, precision engineering, and global fanfare extends far beyond the racetrack. For sponsors, the opportunity to align with an F1 team is not just about brand visibility during a two-hour race but about unlocking a treasure trove of B2B networking potential.

Aug 11

Audi’s High-Stakes F1 Ambition for 2026

Audi’s bold acquisition of Sauber signals a strategic leap into Formula 1, setting the stage for a 2026 debut that aims to reshape the motorsport landscape. This article delves into Audi's ambitious plans, the challenges of integrating cutting-edge technology with Sauber's legacy, and the high-stakes environment of F1. With leadership shifts and a significant financial investment, Audi's journey is one to watch as they strive to not just compete but dominate the future of racing.

Jul 17

Talisman Brokers Landmark Deal Between Kraken & Tottenham Hotspurs

Talisman is proud to have brokered the groundbreaking partnership between Tottenham Hotspur and Kraken. Tottenham Hotspur has today announced Kraken as the Club’s first-ever Official Crypto and Web3 Partner, and the Official Sleeve Partner for both the Men’s and Women’s teams for the 2024/25 season.

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