January 16, 2025 – New York – Talisman is proud to announce its appointment as the Agency of Record for Major League Volleyball (MLV), an ambitious new league set to redefine women’s professional volleyball in the U.S. With over $100 million in financial backing and a powerhouse leadership team, MLV is poised to become one of the most significant movements in women’s sports.

MLV was founded by an elite group of visionaries, including three-time Olympic gold medalist Kerri Walsh Jennings, international superstar and entrepreneur Jason Derulo, NBA champion Kyle Kuzma, and Sacramento Kings owner and tech pioneer Vivek Ranadivé. At its heart is the Omaha Supernovas, the reigning pro volleyball champions, whose infrastructure and expertise will serve as a foundation for MLV’s success.

Dharpan Randhawa, Talisman’s founder shared his excitement for the partnership:

“Being chosen as the Agency of Record for MLV is both an honor and an exciting challenge. Collaborating with my good friend Ben Priest and an exceptional group of leaders like Kerri, Jason, and Kyle allows us to combine world-class expertise to elevate women’s volleyball to unprecedented heights. With $100 million in committed investment, MLV offers brands a chance to partner with one of the most transformative movements in women’s sports. This is more than a league—it’s a cultural shift.”

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Kerri Walsh Jennings, the most decorated volleyball athlete in history, added her perspective:

“Our sport deserves the best of the best. Our women are kick-ass individuals and athletes, and it is long overdue for there to be a product that rivals the biggest and brightest sports, media, and entertainment platforms on the planet. This is the league I would have wished to play in, and the Supernovas are a standard for a pro team I would have wanted to play for—heart, excellence, and significant impact. Stay tuned!”

As the Agency of Record, Talisman will lead all franchise sales and sponsorships, positioning MLV as the premier platform for global brands to connect with a fast-growing sport. With a presence in 42 markets worldwide and as part of the Project Worldwide collective of 16 agencies and over 2,300 employees, Talisman brings unmatched expertise in sports marketing and partnership development. Through innovative activations, MLV will be marketed to the biggest brands in the world, providing them with an unparalleled opportunity to align with the next big movement in women’s sports.

MLV will launch with 10 franchises in 2026, with plans to expand to 30 in the coming years. Matches will take place in premier arenas, aired on major broadcast networks, showcasing elite athletes and creating exceptional fan experiences. This platform is designed not only to entertain but to inspire the next generation of players and fans, elevating women’s volleyball to global prominence.

‍About Major League Volleyball

Major League Volleyball (MLV) is America’s premier women’s professional volleyball league, launching in January 2026. With aspirations to quickly rise as one of the country’s top professional sports leagues, MLV will feature the world’s best players, coaches, medical care, and training. The league will be structured with traditional pro team formats, real rivalries, and matches played in premier arenas, broadcast on major networks. Backed by over $100 million in committed investment and a visionary leadership team, MLV is set to create unparalleled fan experiences and inspire a cultural movement in women’s sports.

For more updates, visit Talisman and follow Major League Volleyball on social media:

X: @MLV__Official

IG: @MLV__Official

TikTok: @mlv_official

Facebook: Major League Volleyball

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