Milan, September 20, 2024 – Talisman is proud to announce the groundbreaking partnership between Off-White™, the globally renowned fashion brand, and the New York Liberty, one of the most influential teams in the WNBA. This multi-year agreement marks Off-White’s first venture into U.S. sports, where they will serve as the New York Liberty's Official Style and Culture Curator.

This collaboration sits at the intersection of fashion, sport, and culture, positioning Off-White™ and the Liberty as pioneers of a bold new era. Together, they will launch a one-of-a-kind Varsity jacket, release exclusive fashion capsules each season, and create community-driven programs. Additionally, the partnership will spotlight key cultural moments such as Women’s History Month, Black History Month, and Pride, showcasing both brands' commitment to empowering communities.

Off-White™ and the Liberty are aligned in their mission to challenge the status quo, each a trailblazer in their own right. Off-White™ has built a legacy of innovation, giving voice to young, cutting-edge talent. Similarly, the New York Liberty are redefining the landscape of women’s sports, galvanizing one of the most passionate fanbases in basketball and driving change far beyond the court.

Speaking about the partnership, Talisman’s Chief Partnerships Officer Logan Furr stated:

“This collaboration is a testament to the power of aligning with brands that share a vision of disrupting their industries. Off-White™ is a cultural leader, and the New York Liberty is a force of empowerment in sports. Together, they will redefine the conversation at the intersection of fashion and sport.”

Off-White™ CEO, Cristiano Fagnani stated:

“Off-White is a catalyst force for change, creating platforms and giving voice to a community of young radicals, groundbreaking talents and unique cultural forces. The New York Liberty are leading the change in the world of sports, demanding attention and being bold. Sport is evolving and women are making history by owning it. We are thrilled to partner with this inspiring team and create together a space that doesn’t exist, by pushing the boundaries to create the future. For everyone.”

New York Liberty CEO, Keia Clarke stated:

“WNBA players are being seen as style icons like never before, while also driving culture in previously unimagined ways. This recent shift presents an optimal moment for the New York Liberty and Off-White to come together to push boundaries even further and create new experiences that blend sport, fashion and culture in authentic ways that transcend the basketball court.”

The partnership officially launches on September 22, 2024, coinciding with the Liberty’s first playoff game at Barclays Center, where the custom Off-White™ Varsity Jacket will be unveiled. A limited number of jackets will be made available for fans to personalize and pre-order during select playoff games.

This partnership highlights Talisman’s expertise in forging collaborations that transcend industries, bringing brands together to create meaningful cultural impact.

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About Off-White c/o Virgil Abloh™

Established in 2013, Off-White™ is at the forefront of fashion, creating clothing collections, objects, and publications that articulate a cultural vision. With its design studio based in Milan, Off-White™ offers a global perspective while embracing craftsmanship rooted in Italy’s heritage. Off-White™ was founded by Virgil Abloh, a visionary of youth culture and contemporary fashion.

About the New York Liberty

Founded in 1996, the New York Liberty is a cornerstone of the WNBA, with five WNBA Finals appearances and the 2023 WNBA Commissioner’s Cup Championship to its name. Owned by Joe and Clara Tsai, the Liberty plays its home games at Brooklyn’s Barclays Center and is known for its vibrant fanbase and commitment to community initiatives.

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