Talisman Joins Project Worldwide’s Sports, Gaming and Entertainment Collective

Partnership enables Talisman’s expansion into the U.S. as well as Project’s global offices across 24 countries. The combined team creates a powerhouse encompassing the full spectrum of sports marketing services including sports business consulting, sports sponsorships, brand campaigns and activations, data/analytics and talent booking.

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PLAYBOOK INTELLIGENcE HUB     

Highlighting the use of insights to engineer advantages across sports, entertainment & web3.

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Aug 26

Why The Paris 2024 Olympics Has Been Hailed As The "Most Digital Olympics" In History

The Paris 2024 Olympics have set a new benchmark for digital engagement, surpassing the achievements of the Tokyo 2020 and Rio 2016 Games. This success can be attributed to several factors, including the strategic use of emerging technologies, a focus on sustainability, and the relaxation of pandemic-related restrictions. This article explores the reasons behind the digital success of the Paris Olympics, compares it with previous editions, and highlights the brands that emerged as the biggest winners through innovative sponsorship activations.

Articles & Insights
Aug 16

The Power of B2B Networking in F1 Sponsorship

In the world of Formula 1, the allure of speed, precision engineering, and global fanfare extends far beyond the racetrack. For sponsors, the opportunity to align with an F1 team is not just about brand visibility during a two-hour race but about unlocking a treasure trove of B2B networking potential.

Articles & Insights
Aug 11

Audi’s High-Stakes F1 Ambition for 2026

Audi’s bold acquisition of Sauber signals a strategic leap into Formula 1, setting the stage for a 2026 debut that aims to reshape the motorsport landscape. This article delves into Audi's ambitious plans, the challenges of integrating cutting-edge technology with Sauber's legacy, and the high-stakes environment of F1. With leadership shifts and a significant financial investment, Audi's journey is one to watch as they strive to not just compete but dominate the future of racing.

Articles & Insights
Jul 17

Talisman Brokers Landmark Deal Between Kraken & Tottenham Hotspurs

Talisman is proud to have brokered the groundbreaking partnership between Tottenham Hotspur and Kraken. Tottenham Hotspur has today announced Kraken as the Club’s first-ever Official Crypto and Web3 Partner, and the Official Sleeve Partner for both the Men’s and Women’s teams for the 2024/25 season.

News
Jun 27

Talisman Launches Global Consulting & Research & Insights Division, Appoints Industry Veteran Greg Markant to Spearhead Growth

Talisman, an award-winning sports marketing agency, is thrilled to announce the appointment of Greg Markant as the new Director of Consulting & Insights. This strategic hire coincides with Talisman's launch of its global Consulting and Research & Insights Divisions, both of which Greg will spearhead, building and growing a global team around these initiatives.

Press
Mar 29

The Transformative Journey of the Tourism Industry in Saudi Arabia

With its youthful demographic profile and ambitious Vision 2030, Saudi Arabia is poised to revolutionize its tourism industry, redefining leisure and entertainment experiences both domestically and internationally. As the Kingdom embraces innovation and diversity in its offerings, the future of Saudi tourism shines bright, promising economic growth and cultural exchange on a grand scale.

Articles & Insights

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