[New York, February 24th, 2025] – Talisman, the global sports marketing agency specializing in sponsorship, brand consulting, and retained sports property sales, has announced that Charlie Evans will step up as Chief Executive Officer, succeeding Dharpan Randhawa. 

Randhawa will transition into a Founder role, concentrating on the strategic expansion of the Talisman Group. His primary focus will be on the growth of Talisman Ventures, the agency’s dedicated investment arm, which will collaborate with leading global investors to deploy capital into sports teams, leagues, and related products. Additionally, he will spearhead the launch of a global sports production company, with further details to be announced in due course.

Evans, who has been with Talisman since 2021, most recently served as Chief Revenue Officer, overseeing the agency’s commercial growth and strategic partnerships. His leadership has been instrumental in positioning Talisman as a key player in the sports marketing landscape globally.

Charlie Evans said:

"I’m incredibly excited to take on the role of CEO at Talisman. The agency has built an outstanding reputation for delivering creative, commercially driven solutions for brands and rights holders. With Dharpan shifting focus to expand our capabilities, I look forward to leading our agency business into its next phase of growth, ensuring we continue to evolve, innovate, and drive meaningful impact for our customers & partners. Our partnership with Project Worldwide has been instrumental in our growth and development, and I look forward to deepening that relationship as we continue to drive greater value across the sports marketing landscape.”

Dharpan Randhawa said:

“Charlie has been instrumental in Talisman’s success, and I have every confidence that he will elevate our agency business to new heights. Under his leadership, we will continue to attract top talent and strengthen our presence in key markets, particularly in the U.S. and the Middle East. With the launch of our Riyadh office, Charlie will play a pivotal role in driving our expansion while I focus on building new verticals within the Talisman Group.”

Under Evans’ leadership, Talisman will further strengthen its position as a global leader in sports marketing and sponsorship, driving innovation and delivering strategic partnerships that create lasting value for brands, rights holders, and investors. With a focus on talent acquisition and market expansion, Talisman will continue to cement its status as the premier sports marketing agency on the global stage.