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Partnership enables Talisman’s expansion into the U.S. as well as Project’s global offices across 24 countries. The combined team creates a powerhouse encompassing the full spectrum of sports marketing services including sports business consulting, sports sponsorships, brand campaigns and activations, data/analytics and talent booking.
Founded in 2011, Kraken is one of the world’s longest-standing crypto platforms. Inspired by a mission to accelerate the global adoption of crypto, Kraken empowers clients to confidently learn about the emerging crypto ecosystem. In the UK, Kraken has deep and established roots after consistently investing resources to grow its local team, which now has over 350 people. Kraken has also become one of the largest UK-registered crypto platforms, and has over 13 million clients globally accessing the crypto markets through its consumer and pro mobile apps, and a state-of-the-art trading platform.
Both Spurs and Kraken share a forward-thinking vision for how cutting-edge technologies can be leveraged to push boundaries and enhance the fan experience. The partnership will focus on advancing football fans' understanding about crypto and how the technology can be applied to deepen connections to the sport.
Ryan Norys, Chief Revenue Officer, Tottenham Hotspur, said: “As a Club that aims to drive innovation in everything we do, we are delighted to partner with yet another forward-thinking brand in Kraken – a true leader in its field, recognised throughout the web3 industry for its emphasis on education around the crypto ecosystem. We look forward to bringing our fans a range of exciting events and experiences throughout the course of the partnership.”
“Spurs supporters and the crypto community both have an undeterred and relentless passion for what they believe in,” said Mayur Gupta, Kraken’s Chief Marketing Officer. “Kraken has a vision that crypto, like football, should be accessible to everyone. We’re therefore thrilled to partner with Tottenham Hotspur to bring this inclusive financial technology to a larger audience of football fans.”
"At Talisman, we are thrilled to have facilitated this landmark partnership between Tottenham Hotspur and Kraken," said Logan Furr, Chief Partnerships Officer for Talisman. "This collaboration exemplifies the convergence of sports and cutting-edge technology, offering fans unprecedented opportunities to engage with both their favorite club and the dynamic world of crypto. We look forward to seeing the innovative experiences and educational initiatives that will emerge from this partnership, enhancing the global fan experience in remarkable ways."
Kraken will also boost its connection to F1 by becoming the Official Crypto and Web3 Partner of F1 DRIVE - London, a first-of-its-kind immersive karting experience that sits below the iconic South Stand of the Tottenham Hotspur Stadium. Both Tottenham Hotspur and Kraken will host interactive competitions to further engage fans who are interested in sports and finance.
For more information about the partnership and upcoming fan experiences, please visit Kraken’s dedicated partnership landing page.
Talisman is an award-winning global agency redefining sports, entertainment, gaming & Web3 partnerships across key industries and regions. With offices in Dubai & New York City, Talisman thrives on unparalleled storytelling, reflecting the great brands and creative minds they have the pleasure of working with. With global resources and connectivity in key markets, Talisman has won prominent industry awards for executing groundbreaking partnerships & activations across sports & gaming.
