Talisman, an award-winning sports marketing agency, is thrilled to announce the appointment of Greg Markant as the new Director of Consulting & Insights. This strategic hire coincides with Talisman's launch of its global Consulting and Research & Insights Divisions, both of which Greg will spearhead, building and growing a global team around these initiatives.

The divisions will be headquartered in New York, positioning Talisman to cover the hyper-growth of the business in the Americas and well-resource the company to serve its expanding client roster across the GCC region, particularly in the Kingdom of Saudi Arabia, where Talisman is set to open a new office in the near future.

Greg Markant joins Talisman with a remarkable 14-year career in the marketing industry, having honed his expertise at top advertising agencies in New York City. Throughout his career, Greg has established himself as a trusted strategic partner to renowned businesses such as DoorDash, PayPal, Samsung, JPMorgan Chase & Co., and Adidas. His leadership of interdisciplinary marketing teams has been instrumental in the successful planning and execution of integrated campaigns that drive brand advocacy and launch new products.

In his most recent role as the lead Strategic Solutions Director for Tag Worldwide's Consulting Center of Excellence (DENTSU), Greg excelled in guiding enterprise clients through complex marketing transformation initiatives. His deep passion for innovation within sports and entertainment aligns perfectly with Talisman's mission to deliver exceptional value to clients.

At Talisman, Greg will also spearhead the creation of the Talisman Centre of Excellence, a hub for innovation and best practices in sports marketing consulting. This Centre will leverage advanced analytics and cutting-edge AI technologies to provide actionable insights, ensuring that brands and rights holders can make informed, data-driven decisions that propel their businesses forward.

In addition to these exciting developments, Talisman recently secured Series A funding from Project Worldwide, further strengthening the agency's capabilities. This investment not only accelerates the growth of Talisman's consulting practice but also allows the agency to tap into the powerful network of Project's Sports, Gaming & Entertainment (SGE) Collective. By integrating these resources, Talisman aims to offer unparalleled strategic insights and innovative solutions to its clients on a powerful global scale..

"The sports and partnerships landscape has changed, and data is now part of every conversation," said Dharpan Randhawa, CEO of Talisman. "We have invested significantly in this area and want to tap into the power of AI to help our clients, both on the brand side and rights holders, to make informed decisions. Data is always talking, and we have learned to listen! Greg's extensive experience and innovative mindset make him the perfect fit to lead our Consulting & Insights division and establish the Talisman Centre of Excellence. We are confident that his leadership will drive significant growth and deliver unparalleled value to our clients."

"The opportunity to lead Talisman's new Consulting and Research & Insights Divisions is incredibly exciting," said Greg Markant, Director of Consulting & Insights at Talisman. "I am thrilled to be working with a world-class team at Talisman and to leverage the extensive resources of the wider Project Worldwide network. Together, we will harness the power of data and AI to provide brands and rights holders with the insights they need to make informed decisions and drive their businesses forward. Talisman's commitment to innovation and excellence aligns perfectly with my passion for pushing the boundaries of what's possible in sports and entertainment marketing."

As Talisman continues to push the boundaries of what's possible in sports marketing, Greg's appointment marks a pivotal moment in the company's journey. The future of data is at the core of Talisman's vision, and with Greg's expertise, the agency is set to revolutionize how brands and rights holders navigate the evolving landscape of sports and entertainment.

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For more information about Talisman and its new consulting practice, visit www.thetalismanagency.com.

Contact: Talisman Public RelationsEmail: jenny@thetalismanagency.com