Talisman Joins Project Worldwide’s Sports, Gaming and Entertainment Collective

Partnership enables Talisman’s expansion into the U.S. as well as Project’s global offices across 24 countries. The combined team creates a powerhouse encompassing the full spectrum of sports marketing services including sports business consulting, sports sponsorships, brand campaigns and activations, data/analytics and talent booking.

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Talisman Plants the (checkered) Flag to Optimize Sports Data Marketing

Talisman-Optimize-Sports-Data-Marketing

​Harnessing the power of sports data all the way to the finishing line.

  • The Talisman Agency aims to be the first sports marketing agency to harness data all the way to the finish line, optimizing both team performance and fan engagement.
  • TechHQ spoke with new Talisman chairman, Adrian Jones, on how emerging tech is changing the playing field for sports teams.
  • Singapore-based Talisman is a leading sports marketing outfit, bringing innovation and technology to sports, entertainment, and gaming, via innovative partnerships, activations, and data-driven thinking.

2020 was a year where the fundamental operational methods of the entire commercial sports ecosystem – sports teams, their parent organizations, fans, brands that connect with a sporting audience – had to be reexamined. As we enter 2021, stadiums are slowly filling again and season ticket holders are cautiously optimistic, but thus far the only guarantee is that the majority of your favorite sports broadcasts probably have a digital streaming alternative, possibly equipped with some form of digitized fan engagement component like live chats or augmented reality to make the broadcast more interactive.

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About Talisman™

Talisman is an award-winning global agency redefining sports, entertainment, gaming & Web3 partnerships across key industries and regions. With offices in  Dubai & New York City, Talisman thrives on unparalleled storytelling, reflecting the great brands and creative minds they have the pleasure of working with. With global resources and connectivity in key markets, Talisman has won prominent industry awards for executing groundbreaking partnerships & activations across sports & gaming.

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Sep 30

Why America's Untapped Talent Pool Could Revolutionize Australian Rules Football (AFL)

America's vast sporting landscape, with its 330 million population and insatiable appetite for athletic competition, presents an unparalleled opportunity for Australian Rules Football. The similarities between AFL and American football, particularly in terms of physicality and athleticism, provide a natural bridge for American athletes and fans to cross.

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Dec 19

Riyadh Expo 2030 | Unveiling a $94.6 Billion Economic Boost and Multi-Sector Investment Opportunities

The Riyadh Expo 2030 isn't merely a global event; it stands as a multi-sector investment opportunity, promising substantial returns across a diverse range of sectors. Investors are entering one of the most captivating times and regions, poised to witness and capitalize on the transformative impact of this monumental event.This important event is more than a celebration of innovation and progress; it's a catalyst for economic transformation, creating a legacy of prosperity and growth that will endure far beyond the event itself.

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Jan 29

Is The Sports World Ready For Generative AI?

The next frontier for AI in sports is generative AI, a technology that is poised to permeate various aspects of the sports landscape. Over the next 12–18 months, we anticipate an influx of innovative applications in content generation and management, live sports coverage, player evaluation, sports betting, fan engagement, and back-office operations. Generative AI tools promise to create tailored videos and highlights, provide personalized promotions, and enable fan engagement through advanced chatbots and digital avatars.

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