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World-renowned betting company 1xBet has become an Official Partner in Southeast Asia for ONE Championship (“ONE”), one of the largest martial arts organisations in the world.
1XBET Become an Official Partner of ONE Championship in SEA
6th December, 2022 - Singapore
World-renowned betting company 1xBet has become an Official Partner in Southeast Asia for ONE Championship (“ONE”), one of the largest martial arts organisations in the world.
1xBet will livestream ONE events on its platform, expanding their betting offering to its customers and martial arts fans across the region. The 1xBet logo will be featured in event broadcasts on canvas, pillars, and padding. In addition, 1xBet will be promoted through curated post-event video highlights on ONE’s official social and digital channels.
Under the terms of the agreement, the partnership will run until the end of 2025.
The partnership includes the bookmaker’s right to distribute content relating to the promoter’s events on its social networks, platforms, and branding. The first ONE Championship event (ONE 164) featuring the 1xBet logo, will take place in Manila on the 3rd of December, while the first livestream on 1xBet’s platform is scheduled for January 2023.
“We’re proud to be ONE Championship’s first betting partner not only in the Philippines but across Southeast Asia. We’re excited to extend the livestream offering on our platforms to now include martial arts and provide our online users with an even wider variety of betting opportunities,” stated 1xBet Spokesperson Alex Sommers.
“We’re delighted to partner with 1xBet as a world-renowned bookmaker that’s a staunch supporter of sports. We’re proud that our exciting and dynamic events will now be livestreamed by 1xBet as they expand their offering to include martial arts for the first time, underlining the continued growth and popularity of our sport,” said Claire Ng, Vice President, Global Head of Partnerships of ONE Championship.
The partnership was also successfully brokered by the global brand partnerships agency Talisman.
“We are delighted to have supported ONE Championship and 1xBet to help secure this breakthrough partnership between two leading businesses in their respective industries. We look forward to seeing this partnership come to life,” said Charlie Evans, Managing Director of Talisman.
Betting company 1xBet is known for its commitment to supporting martial arts, including top athletes and top brands. The bookmaker’s partnership with ONE Championship is, therefore, part of a multi-year strategy to develop this market segment. Martial arts remains one of the most attractive spectator sports, with viewership numbers remaining consistently high.
ONE is the world’s largest martial arts organisation, ranking among the world’s top five sports properties for viewership and engagement with a cumulative reach of over 400 million fans, according to Nielsen. ONE produces and distributes world-class events across more than 150 countries, featuring martial artists and World Champions from over 80 nations and all styles of martial arts including MMA, Muay Thai, kickboxing, Brazilian jiu-jitsu, and more. ONE can be viewed on many of the largest global free-to-air and digital broadcasters, including Prime Video, Globo, ELEVEN Sports, Star Sports, Beijing TV, iQIYI, One Sports, Abema, IB, NET TV, Vidio, Startimes, Mediapro, Thairath TV, VieOn, Skynet, Mediacorp, Spark Sport, Match TV, Dubai Sports, and more.
1xBet is a world-famous betting company with over 15 years of experience in the industry. The brand’s customers can bet on more than 1000 events in over 60 sports. Plus, the company’s website and apps are available in more than 60 languages.
1xBet cooperates with well-known sports clubs and organisations — FC Barcelona, Paris Saint-Germain, LOSC Lille, Italian Serie A, CAF, and others in the 1xBet partnership portfolio. In addition, there are esports partnerships with ESL, Team Spirit, OG, Tundra, and MIBR. The bookmaker has repeatedly become a nominee and winner of prestigious accolades, including awards from IGA, SBC, G2E Asia, EGR Nordics Awards, and others.
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