Jessica Adams

Talisman is proud to have brokered the newly formed global partnership between Williams Racing and Kraken, the world-leading and trusted crypto platform. Becoming Williams' first-ever Official Crypto and Web3 Partner, this is also the first major sports partnership for one of the largest and longest-standing brands in crypto. The partnership will kick-start at this weekend’s Australian Grand Prix in Melbourne.

Talisman is proud to have brokered the newly formed global partnership between Williams Racing and Kraken, the world-leading and trusted crypto platform. Becoming Williams' first-ever Official Crypto and Web3 Partner, this is also the first major sports partnership for one of the largest and longest-standing brands in crypto. The partnership will kick-start at this weekend’s Australian Grand Prix in Melbourne.

Founded in 2011, Kraken is one of the world’s largest digital asset platforms with over 10 million clients worldwide trading more than 200 crypto assets and six fiat currencies available through its mobile app and state-of-the-art trading platform.

Logan Furr, SVP Americas, Talisman, commented on the announcement:

"The opportunity to collaborate with two globally recognised and respected brands has been an absolute pleasure. Ahead of the Australian Grand prix, we are excited to unveil a ground-breaking partnership that will inspire millions within the Williams, Kraken, F1 and Crypto/Web3.0 communities worldwide. The commonality between both of these organizations' values, goals and long-standing, trusted heritage became a clear fit from the start. The world-class talent of both coming together makes a formidable team, and we can't wait to witness the magic they will create together."

James Bower, Commercial Director, Williams Racing, added:

“We are proud that Kraken is entering Formula 1 with Williams Racing, bringing together two of the most trusted and longest standing brands in our respective industries. We’re excited to get the partnership underway to offer our fans cutting-edge crypto and Web3 experiences, while also enabling Kraken to reach new institutional clients and businesses through our network and events.”

Mayur Gupta, Kraken’s Chief Marketing Officer, added:

“Kraken’s partnership with Williams Racing shows what is possible when you combine a great mission with excellence, innovation and breakthrough performance. These are both iconic brands that have stood the test of time. We’re excited to engage with both Kraken’s and Williams Racing’s global communities, showcasing the power and life-changing impact of crypto and Web3.”

Kraken’s mission is to empower people with new ways to connect and transact. Kraken has a track record of providing secure and seamless access to crypto through versatile funding options and a comprehensive product offering. In 2022, Kraken launched a digital collectibles marketplace to enable its clients to explore this exciting new ecosystem.

Kraken and Williams Racing share a legacy of success and values of innovation, integrity, and a commitment to provide excellent experiences for both fans and clients. As the first partnership of its kind for Kraken, it represents an opportunity to engage with fans and crypto holders in exciting new ways in one of the fastest growing sports in the world.

Kraken branding will adorn the FW45 halo and rear wing for the remainder of the 2023 FIA Formula One World Championship season, as well as adorn driver race suits and team caps.

In line with Kraken’s commitment to driving global awareness and adoption of crypto, the rear wing will showcase KrakenNFT customer-owned digital collectibles artwork from leading third party NFT projects at select Grands Prix. Williams and Kraken will also collaborate on the design of limited-edition caps for select Grands Prix.

Putting the fans and community at the heart of its activations, Kraken will also participate at selected Williams Racing fanzone initiatives throughout the season, with pop-up experiences in cities throughout the calendar.

During the partnership, Kraken will also produce content and experiences to educate and engage fans about the value and mission of crypto and Web3.

About Talisman™

We are an award-winning sales & marketing agency specializing in marrying Tier-1 brands to world-class rights holders across Sports, Gaming and Web3.

We are data-driven in our approach, and relentlessly innovative in our execution. We are known for being Asia's leading agency with deep global connectivity, experience & reach. We operate in a borderless world, and engage with an always-on mandate.

https://www.thetalismanagency.com/

‍