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The ground-breaking tennis league UTS is back in July 2023 and promises to be bigger and better than ever, with celebrated top players such as Australian Nick Kyrgios, American Taylor Fritz and Argentinian Diego Schwartzman announced in the first tournament of the year.
Los Angeles — May 2nd, 2023
The ground-breaking tennis league UTS is back in July 2023 and promises to be bigger and better than ever, with celebrated top players such as Australian Nick Kyrgios, American Taylor Fritz and Argentinian Diego Schwartzman announced in the first tournament of the year.
This event will take place in Los Angeles (California, USA), from July 21-23 in the Dignity Health Sports Park’s Tennis Stadium. The Los Angeles event will be the fifth staging of this revolutionary concept which began in 2020 - and the first ever outside Europe.
In 2023, there will be three regular events all around the world, and for the first time, a Grand Final crowning the season champion.
The Los Angeles event winner will qualify for the UTS Grand Final (December 7-10). The other two regular events will be held in Europe (September 15-17) and in Asia/Middle East (December 1-3).
IN FRONT OF A FULL CROWD FOR THE FIRST TIME - TICKETS GO ON SALE THIS THURSDAY
Fans will soon have the opportunity to join the action as ticket sales for UTS Los Angeles will start on May 4th at 10 am, Los Angeles time, via axs.com and uts.live.
The event is expected to be an unbelievable sports show in an arena designed for high level tennis. Owned by AEG, the leading global sporting and music entertainment company, Dignity Health Sport’s Park is a 7,200-seat tennis stadium also set to host the numerous upcoming events leading up to the tennis competition at the 2028 Olympic Games, taking place in Los Angeles.
For the first time, UTS - which featured champions such as Daniil Medvedev, Alexander Zverev, Dominic Thiem and Stefanos Tsitsipas during Covid-19 restrictions - will be played in front of a full crowd. It will also be the first professional tennis event in Los Angeles since an ATP 250 in 2012.
COMPLETE FIELD REVEALED IN MAY
Thanks to a round-robin format, every fan will be able to see the eight stars picked for this event on the court on July 21st and 22nd.
Additional players will be named in the coming weeks, all of them being iconic top players from the USA, Europe and Asia. Stay tuned to UTS social media on Instagram, TikTok, Facebook, YouTube and Twitter to be among the first informed.
UTS was launched in 2020 under the name Ultimate Tennis Showdown by French coach and entrepreneur Patrick Mouratoglou, with the mission statement to bring a new generation of fans to tennis, thanks to innovative rules and a revolutionary format, encouraging players to express themselves on the court more than they are allowed to on the regular Tour.
The format – shorter, action-packed matches played over 4 quarters of 8 minutes, with less time between points, unlimited coaching from the sidelines and chats with commentators at the end of each quarter - has proved hugely popular with fans from all over the world.
MIND THE NICKNAMES!
The fans also love the nicknames attributed to the players, turning the into characters in a sporting story. Nick Kyrgios will be ‘King Kyrgios’ while Taylor Fritz and Diego Schwartzman keep their nicknames from the previous event back in May 2021: ‘The Hotshot’ and ‘El Peque’ respectively.
The eight men will compete in two round-robin groups, with the top two in each going through to the Final 4 played on July 23rd. The winner will win the coveted Zeus trophy.
The first four editions of the UTS, crowning iconic winners such as ‘The Hammer’ Matteo Berrettini and ‘The Lion’ Alexander Zverev, have been broadcast in more than 100 countries, gaining 1.7 million fans on social media.
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Talisman is an award-winning global agency redefining sports, entertainment, gaming & Web3 partnerships across key industries and regions. With offices in Dubai & New York City, Talisman thrives on unparalleled storytelling, reflecting the great brands and creative minds they have the pleasure of working with. With global resources and connectivity in key markets, Talisman has won prominent industry awards for executing groundbreaking partnerships & activations across sports & gaming.