Talisman Joins Project Worldwide’s Sports, Gaming and Entertainment Collective

Partnership enables Talisman’s expansion into the U.S. as well as Project’s global offices across 24 countries. The combined team creates a powerhouse encompassing the full spectrum of sports marketing services including sports business consulting, sports sponsorships, brand campaigns and activations, data/analytics and talent booking.

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The Tech Company Improving Your Life, Without You Even Noticing

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How McLaren and Arrow Electronics connect people with cutting-edge tech

It’s been said that the art of good business is being a good middleman – putting people together. And good business, truly good business, is about more than cold, hard economics. It’s about making people’s lives better. What if you could do this through technology? What if you could guide people through a sea of possibility, make their ambitions a reality and find elegant solutions to their problems – no matter how simple or complex?

It’s exactly what the engineers, designers and visionaries at Arrow Electronics do: connecting thousands of suppliers with customers around the globe to unlock a world of potential. You name it, Arrow helps design, build, source, and even pay for it – providing end-to-end expertise and support for the complete lifecycle of electronic components and computing services across the globe.

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About Talisman™

Talisman is an award-winning global agency redefining sports, entertainment, gaming & Web3 partnerships across key industries and regions. With offices in  Dubai & New York City, Talisman thrives on unparalleled storytelling, reflecting the great brands and creative minds they have the pleasure of working with. With global resources and connectivity in key markets, Talisman has won prominent industry awards for executing groundbreaking partnerships & activations across sports & gaming.

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Tom Fox at the Quakes | Pic: The Athletic
Nov 1

Q&A: Tom Fox | Navigating the Evolving Landscape of Sports Marketing

Tom Fox, a true luminary in the realm of sports marketing, has left an indelible mark on the industry. With a storied career that includes pivotal roles at prestigious organizations such as the NBA, Nike, Gatorade, and renowned football clubs like Arsenal FC and Aston Villa, his journey offers a treasure trove of insights and experiences. In this exclusive interview, we dive deep into the wisdom he's gathered over the years.

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Talisman-Brokers-Global-Crypto-Partnership-Between-Williams-Racing-&-Kraken
Aug 15

Talisman Brokers Global Crypto Partnership Between Williams Racing & Kraken

Talisman is proud to have brokered the newly formed global partnership between Williams Racing and Kraken, the world-leading and trusted crypto platform. Becoming Williams' first-ever Official Crypto and Web3 Partner, this is also the first major sports partnership for one of the largest and longest-standing brands in crypto. The partnership will kick-start at this weekend’s Australian Grand Prix in Melbourne.

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Jan 29

Is The Sports World Ready For Generative AI?

The next frontier for AI in sports is generative AI, a technology that is poised to permeate various aspects of the sports landscape. Over the next 12–18 months, we anticipate an influx of innovative applications in content generation and management, live sports coverage, player evaluation, sports betting, fan engagement, and back-office operations. Generative AI tools promise to create tailored videos and highlights, provide personalized promotions, and enable fan engagement through advanced chatbots and digital avatars.

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