Talisman Joins Project Worldwide’s Sports, Gaming and Entertainment Collective

Partnership enables Talisman’s expansion into the U.S. as well as Project’s global offices across 24 countries. The combined team creates a powerhouse encompassing the full spectrum of sports marketing services including sports business consulting, sports sponsorships, brand campaigns and activations, data/analytics and talent booking.

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PLAYBOOK INTELLIGENcE HUB     

Highlighting the use of insights to engineer advantages across sports, entertainment & web3.

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Oct 17

Inter Miami's Road To China

Why China, you might ask? The answer is simple: China is a massive market for football. With a population of over 1.4 billion people, it offers unparalleled potential for football growth. The Chinese Super League (CSL) has already witnessed significant investments in recent years, attracting top international talent.

Articles & Insights
Williams Racing's Logan Sargeant struggles with dehydration during Qatar GP
Oct 11

Beneath the Glitz and Speed: The Unseen Struggles of Formula 1

As the scorching sun sets over the desert of Losail, the roar of Formula 1 engines still resonates in the ears of fans worldwide. The Qatar Grand Prix has just concluded, leaving us in awe of the unparalleled speed, precision, and dedication displayed by the drivers. The weekend was a whirlwind of excitement and intensity, with every moment carrying the weight of championship dreams and the relentless pursuit of victory.

Articles & Insights
Key Senior Hire Named at Talisman Agency
Jul 18

Talisman Strengthens F1 Dominance in the Americas with Impressive US Growth & Key Senior Hire.

Talisman is delighted to announce the appointment of Sara Cherchia as the newest member of its rapidly growing commercial team.

News
Ryan Reynolds and Rob McElhenney's ownership of Wrexham AFC
Jun 26

A Hollywood Twist in Sports Ownership: Ryan Reynolds & Rob McElhenney's Game-Changing Strategies

Ryan Reynolds, acclaimed for his ability to captivate audiences with compelling narratives, has extended his storytelling prowess into the realm of sports. Together with fellow actor Rob McElhenney, Reynolds made headlines when they acquired Wrexham AFC, an English football club in the fifth division, for $2.5 million. What initially seemed like an unconventional investment in a team with limited prospects of reaching the Premier League transformed into a remarkable success story. This article delves into the journey of Reynolds and McElhenney, exploring how their documentary-style TV show, "Welcome to Wrexham," propelled the club's financial growth, social media popularity, and subsequent entry into the world of Formula 1.

Articles & Insights
formula-1-esports-how-f1-stars
Apr 2

Formula 1 Esports: How the next generation of F1 Stars may come from gaming, not karting

The simplest reason is that most of the time, video games can never fully simulate reality. The best FIFA players in the world would look stupid on a football pitch, for example.But one notable exception is in motorsport, where professional drivers have essentially been playing games (in simulators) to get ready for races for years.

Articles & Insights
Data-Driven-Decision-Making-During-F1-Race
Feb 3

Part 1: Data-Driven Decision Making During a F1 Race

During a F1 race, teams can generate a large amount of data, which can vary depending on the specific race and the team's data collection methods. However, it is estimated that each car can produce over 1 terabyte of data per race weekend, including video and ancillary information. This data is generated from various sources such as the car's onboard systems, telemetry, sensor data, cameras, and GPS.

Articles & Insights

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