Talisman Joins Project Worldwide’s Sports, Gaming and Entertainment Collective

Partnership enables Talisman’s expansion into the U.S. as well as Project’s global offices across 24 countries. The combined team creates a powerhouse encompassing the full spectrum of sports marketing services including sports business consulting, sports sponsorships, brand campaigns and activations, data/analytics and talent booking.

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PLAYBOOK INTELLIGENcE HUB     

Highlighting the use of insights to engineer advantages across sports, entertainment & web3.

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Ryan Reynolds and Rob McElhenney's ownership of Wrexham AFC
Jun 26

A Hollywood Twist in Sports Ownership: Ryan Reynolds & Rob McElhenney's Game-Changing Strategies

Ryan Reynolds, acclaimed for his ability to captivate audiences with compelling narratives, has extended his storytelling prowess into the realm of sports. Together with fellow actor Rob McElhenney, Reynolds made headlines when they acquired Wrexham AFC, an English football club in the fifth division, for $2.5 million. What initially seemed like an unconventional investment in a team with limited prospects of reaching the Premier League transformed into a remarkable success story. This article delves into the journey of Reynolds and McElhenney, exploring how their documentary-style TV show, "Welcome to Wrexham," propelled the club's financial growth, social media popularity, and subsequent entry into the world of Formula 1.

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formula-1-esports-how-f1-stars
Apr 2

Formula 1 Esports: How the next generation of F1 Stars may come from gaming, not karting

The simplest reason is that most of the time, video games can never fully simulate reality. The best FIFA players in the world would look stupid on a football pitch, for example.But one notable exception is in motorsport, where professional drivers have essentially been playing games (in simulators) to get ready for races for years.

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Meet-Me-In-The-Metaverse
Feb 3

Meet Me In The Metaverse

"Want to meet in the metaverse?”

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Why-Major-Brands-Should-Consider-Naming-Rights-for-Stadiums-&-Arenas
Feb 3

Why Major Brands Should Consider Naming Rights for Stadiums & Arenas

Naming rights for stadiums and arenas are an increasingly popular way for major brands to increase their visibility, build reputation, and connect with their target audience. These agreements, which see brands paying to have their name associated with a popular sports venue, can provide a range of benefits for both the brand and the stadium owner.

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Due-Diligence-in-Sports-Why-It-Matters
Feb 3

Due Diligence in Sports: Why It Matters

Conducting due diligence is a critical step in the deal structuring phase, and failure to do so can result in significant financial losses, reputation damage, legal issues, poor targeting and missed opportunities.

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How-F1-Pitstop-Can-Be-Applied-Measure-Successful-Sports-Sponsorship
Feb 3

How a F1 Pitstop Can Be Applied to Measure a Successful Sports Sponsorship

For those who understand the sport of Formula One, will appreciate the art of the pitstop. I don’t use the word ‘art’ very lightly.Why is the pitstop called art?Before we dive deeper into the topic at hand, let’s first better understand exactly why a F1 pitstop is referred to as art by explaining the basics:

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