Tom Fox joins Talisman advisory board as agency focuses on 'next-gen' sponsors

Industry veteran Tom Fox has joined the advisory board of Talisman, a Dubai-based sales and marketing agency headed by former McLaren SVP/Asia-Pacific Dharpan Randhawa. Talisman also has offices in Singapore and Shanghai, with plans to open another in New York.

Oct 24

Catching Some Z’s Is Not That Easy

Navigating the Gen Z Attention Landscape‍ In the ever-evolving landscape of entertainment and sports, capturing the attention of the Gen Z audience has become a paramount challenge. This generation, born between the late 1990s and early 2010s, is distinct in its preferences and behaviors, making it necessary for industries to adapt and innovate. Gen Z finds User-Generated Content (UGC) and video games to be more immersive and enjoyable compared to traditional media, and they claim to feel most connected to a community when engaging with these digital experiences.

Oct 17

Inter Miami's Road To China

Why China, you might ask? The answer is simple: China is a massive market for football. With a population of over 1.4 billion people, it offers unparalleled potential for football growth. The Chinese Super League (CSL) has already witnessed significant investments in recent years, attracting top international talent.

Williams Racing's Logan Sargeant struggles with dehydration during Qatar GP

Oct 11

Beneath the Glitz and Speed: The Unseen Struggles of Formula 1

As the scorching sun sets over the desert of Losail, the roar of Formula 1 engines still resonates in the ears of fans worldwide. The Qatar Grand Prix has just concluded, leaving us in awe of the unparalleled speed, precision, and dedication displayed by the drivers. The weekend was a whirlwind of excitement and intensity, with every moment carrying the weight of championship dreams and the relentless pursuit of victory.

Key Senior Hire Named at Talisman Agency

Jul 18

Talisman Strengthens F1 Dominance in the Americas with Impressive US Growth & Key Senior Hire.

Talisman is delighted to announce the appointment of Sara Cherchia as the newest member of its rapidly growing commercial team.

Ryan Reynolds and Rob McElhenney's ownership of Wrexham AFC

Jun 26

A Hollywood Twist in Sports Ownership: Ryan Reynolds & Rob McElhenney's Game-Changing Strategies

Ryan Reynolds, acclaimed for his ability to captivate audiences with compelling narratives, has extended his storytelling prowess into the realm of sports. Together with fellow actor Rob McElhenney, Reynolds made headlines when they acquired Wrexham AFC, an English football club in the fifth division, for $2.5 million. What initially seemed like an unconventional investment in a team with limited prospects of reaching the Premier League transformed into a remarkable success story. This article delves into the journey of Reynolds and McElhenney, exploring how their documentary-style TV show, "Welcome to Wrexham," propelled the club's financial growth, social media popularity, and subsequent entry into the world of Formula 1.

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