Talisman Joins Project Worldwide’s Sports, Gaming and Entertainment Collective

Partnership enables Talisman’s expansion into the U.S. as well as Project’s global offices across 24 countries. The combined team creates a powerhouse encompassing the full spectrum of sports marketing services including sports business consulting, sports sponsorships, brand campaigns and activations, data/analytics and talent booking.

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PLAYBOOK INTELLIGENcE HUB     

Highlighting the use of insights to engineer advantages across sports, entertainment & web3.

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Tom Fox at the Quakes | Pic: The Athletic
Nov 1

Q&A: Tom Fox | Navigating the Evolving Landscape of Sports Marketing

Tom Fox, a true luminary in the realm of sports marketing, has left an indelible mark on the industry. With a storied career that includes pivotal roles at prestigious organizations such as the NBA, Nike, Gatorade, and renowned football clubs like Arsenal FC and Aston Villa, his journey offers a treasure trove of insights and experiences. In this exclusive interview, we dive deep into the wisdom he's gathered over the years.

Articles & Insights
Oct 26

Tom Fox joins Talisman advisory board as agency focuses on 'next-gen' sponsors

Industry veteran Tom Fox has joined the advisory board of Talisman, a Dubai-based sales and marketing agency headed by former McLaren SVP/Asia-Pacific Dharpan Randhawa. Talisman also has offices in Singapore and Shanghai, with plans to open another in New York.

News
Oct 24

Catching Some Z’s Is Not That Easy

Navigating the Gen Z Attention Landscape‍ In the ever-evolving landscape of entertainment and sports, capturing the attention of the Gen Z audience has become a paramount challenge. This generation, born between the late 1990s and early 2010s, is distinct in its preferences and behaviors, making it necessary for industries to adapt and innovate. Gen Z finds User-Generated Content (UGC) and video games to be more immersive and enjoyable compared to traditional media, and they claim to feel most connected to a community when engaging with these digital experiences. 

Articles & Insights
Oct 17

Inter Miami's Road To China

Why China, you might ask? The answer is simple: China is a massive market for football. With a population of over 1.4 billion people, it offers unparalleled potential for football growth. The Chinese Super League (CSL) has already witnessed significant investments in recent years, attracting top international talent.

Articles & Insights
Williams Racing's Logan Sargeant struggles with dehydration during Qatar GP
Oct 11

Beneath the Glitz and Speed: The Unseen Struggles of Formula 1

As the scorching sun sets over the desert of Losail, the roar of Formula 1 engines still resonates in the ears of fans worldwide. The Qatar Grand Prix has just concluded, leaving us in awe of the unparalleled speed, precision, and dedication displayed by the drivers. The weekend was a whirlwind of excitement and intensity, with every moment carrying the weight of championship dreams and the relentless pursuit of victory.

Articles & Insights
Key Senior Hire Named at Talisman Agency
Jul 18

Talisman Strengthens F1 Dominance in the Americas with Impressive US Growth & Key Senior Hire.

Talisman is delighted to announce the appointment of Sara Cherchia as the newest member of its rapidly growing commercial team.

News

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