PLAYBOOK INTELLIGENcE HUB

Highlighting the use of insights to engineer advantages across sports, entertainment & web3.

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Talisman Welcomes Exciting Duo Greg Schwartz & Zach Reuveni to Spearhead Expansion in The US Market

Talisman, a trailblazing force in sports marketing, proudly announces the addition of two exceptional professionals, Greg Schwartz and Zach Reuveni, to its esteemed team. Their arrival from prominent entities like WWE and The Block marks a pivotal moment in Talisman's strategic growth trajectory.

Dec 7

Project Worldwide Expands Sports, Web3 & Entertainment Capabilities with Investment in Talisman

NEW YORK, Dec. 07, 2023 (GLOBE NEWSWIRE) -- Employee-owned network of creative agencies, Project Worldwide, is making a substantial strategic investment in Talisman, a full-service sports marketing agency that has forged remarkable partnerships between world-class brands and sports rights holders who have stamped their dominance in Formula 1 including partnering with Kraken & Williams Racing to identify and source key partnerships and significant business development opportunities across F1 races worldwide. Recognized for creativity, data utilization, and innovation, Talisman's expertise extends beyond F1, encompassing Sports, Web3, Gaming and Entertainment.

Nov 3

Talisman Insights 001: China's Fascination with Messi, F1 Innovating Fashion, Selling to Gen Z

Welcome to 001. We are delighted to introduce the inaugural edition of Playbook by Talisman, our Insights report where we extend our warmest welcome to our esteemed community of Sports & Entertainment enthusiasts.At Talisman, our commitment is unwavering. We pledge to be your trusted source of relevance & resourcefulness, and a hub of innovation on this exciting playing field. Our mission is to provide you with insights, events, and stories that not only keep you informed but also actively contribute to shaping the narrative of the Sports & Entertainment world.

Tom Fox at the Quakes | Pic: The Athletic

Nov 1

Q&A: Tom Fox | Navigating the Evolving Landscape of Sports Marketing

Tom Fox, a true luminary in the realm of sports marketing, has left an indelible mark on the industry. With a storied career that includes pivotal roles at prestigious organizations such as the NBA, Nike, Gatorade, and renowned football clubs like Arsenal FC and Aston Villa, his journey offers a treasure trove of insights and experiences. In this exclusive interview, we dive deep into the wisdom he's gathered over the years.

Oct 26

Tom Fox joins Talisman advisory board as agency focuses on 'next-gen' sponsors

Industry veteran Tom Fox has joined the advisory board of Talisman, a Dubai-based sales and marketing agency headed by former McLaren SVP/Asia-Pacific Dharpan Randhawa. Talisman also has offices in Singapore and Shanghai, with plans to open another in New York.

Oct 24

Catching Some Z’s Is Not That Easy

Navigating the Gen Z Attention Landscape‍ In the ever-evolving landscape of entertainment and sports, capturing the attention of the Gen Z audience has become a paramount challenge. This generation, born between the late 1990s and early 2010s, is distinct in its preferences and behaviors, making it necessary for industries to adapt and innovate. Gen Z finds User-Generated Content (UGC) and video games to be more immersive and enjoyable compared to traditional media, and they claim to feel most connected to a community when engaging with these digital experiences.

Talisman Joins Project Worldwide’s Sports, Gaming and Entertainment Collective