Talisman Joins Project Worldwide’s Sports, Gaming and Entertainment Collective

Partnership enables Talisman’s expansion into the U.S. as well as Project’s global offices across 24 countries. The combined team creates a powerhouse encompassing the full spectrum of sports marketing services including sports business consulting, sports sponsorships, brand campaigns and activations, data/analytics and talent booking.

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The Future of Experiential Marketing

Future-of- Experiential-Marketing

Amp insiders share insights on their favourite activations and predict where experiential is heading next.​

“It’s not news to anyone: Traditional advertising is on the decline,” says Jenna Marone, executive vice president of lifestyle at United Entertainment Group. “Experiential humanizes a brand to a consumer. It gives them intimate access. It allows them to tell unique stories.”

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About Talisman™

Talisman is an award-winning global agency redefining sports, entertainment, gaming & Web3 partnerships across key industries and regions. With offices in  Dubai & New York City, Talisman thrives on unparalleled storytelling, reflecting the great brands and creative minds they have the pleasure of working with. With global resources and connectivity in key markets, Talisman has won prominent industry awards for executing groundbreaking partnerships & activations across sports & gaming.

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Aug 11

Audi’s High-Stakes F1 Ambition for 2026

Audi’s bold acquisition of Sauber signals a strategic leap into Formula 1, setting the stage for a 2026 debut that aims to reshape the motorsport landscape. This article delves into Audi's ambitious plans, the challenges of integrating cutting-edge technology with Sauber's legacy, and the high-stakes environment of F1. With leadership shifts and a significant financial investment, Audi's journey is one to watch as they strive to not just compete but dominate the future of racing.

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Jan 29

Is The Sports World Ready For Generative AI?

The next frontier for AI in sports is generative AI, a technology that is poised to permeate various aspects of the sports landscape. Over the next 12–18 months, we anticipate an influx of innovative applications in content generation and management, live sports coverage, player evaluation, sports betting, fan engagement, and back-office operations. Generative AI tools promise to create tailored videos and highlights, provide personalized promotions, and enable fan engagement through advanced chatbots and digital avatars.

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Why-Major-Brands-Should-Consider-Naming-Rights-for-Stadiums-&-Arenas
Feb 3

Why Major Brands Should Consider Naming Rights for Stadiums & Arenas

Naming rights for stadiums and arenas are an increasingly popular way for major brands to increase their visibility, build reputation, and connect with their target audience. These agreements, which see brands paying to have their name associated with a popular sports venue, can provide a range of benefits for both the brand and the stadium owner.

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