Talisman Joins Project Worldwide’s Sports, Gaming and Entertainment Collective

Partnership enables Talisman’s expansion into the U.S. as well as Project’s global offices across 24 countries. The combined team creates a powerhouse encompassing the full spectrum of sports marketing services including sports business consulting, sports sponsorships, brand campaigns and activations, data/analytics and talent booking.

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Talisman Strengthens F1 Dominance in the Americas with Impressive US Growth & Key Senior Hire.

Key Senior Hire Named at Talisman Agency

Sara joins Talisman as Director of Partnerships - F1, bringing a wealth of experience and knowledge from the sports marketing industry that will be invaluable to Talisman's growth in the US and beyond.

With an impressive track record in sports marketing, Sara has successfully driven sales and partnership development for renowned organizations such as Spartan Race, Boston Cannons, and the New England Patriots. Her deep understanding of the sports industry, combined with her creativity and strategic thinking, make her an invaluable asset to Talisman's vision of elevating its F1-focused partnership efforts.

As Director of Partnerships - F1, Sara will be responsible for overseeing and implementing innovative marketing strategies to promote Talisman's impressive F1 growth story. She will work closely with Talisman’s leadership, clients & partners to identify innovative partnership opportunities, develop tailored marketing initiatives, and enhance brand presence within the F1 ecosystem.

Reiciendis illum ea delectus et vitae.

"We are thrilled to welcome Sara to the Talisman team," said Logan Furr, Senior Vice President at Talisman.

Sara’s expertise will undoubtedly elevate our agency's capabilities and strengthen our position as we continue our impressive growth in the US. Her invaluable experience and strategic approach to partnerships will contribute significantly to our continued success in what is a highly competitive marketplace.

“I am so fortunate to have the opportunity to be a part of the Talisman team and a key contributing factor in the growth of their F1 & motorsport programs,” said Sara Cherchia.

“I look forward to continuing to build and deliver strategic partnerships for iconic brands and learn from such an exceptional leadership & advisory team."

Talisman continues to expand its team of industry experts, further solidifying its position as a premier sports marketing agency focused on the world of Formula 1. With Sara Cherchia now on board, Talisman is well-positioned to grow its F1 business in the US and beyond.

About Talisman™

Talisman is an award-winning global agency redefining sports, entertainment, gaming & Web3 partnerships across key industries and regions. With offices in  Dubai & New York City, Talisman thrives on unparalleled storytelling, reflecting the great brands and creative minds they have the pleasure of working with. With global resources and connectivity in key markets, Talisman has won prominent industry awards for executing groundbreaking partnerships & activations across sports & gaming.

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Talisman-Brokers-Global-Crypto-Partnership-Between-Williams-Racing-&-Kraken
Aug 15

Talisman Brokers Global Crypto Partnership Between Williams Racing & Kraken

Talisman is proud to have brokered the newly formed global partnership between Williams Racing and Kraken, the world-leading and trusted crypto platform. Becoming Williams' first-ever Official Crypto and Web3 Partner, this is also the first major sports partnership for one of the largest and longest-standing brands in crypto. The partnership will kick-start at this weekend’s Australian Grand Prix in Melbourne.

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Feb 24

Charlie Evans to Lead Talisman as CEO While Dharpan Randhawa Focuses on Strategic Growth

Talisman, the global sports marketing agency specializing in sponsorship, brand consulting, and retained sports property sales, has announced that Charlie Evans will step up as Chief Executive Officer, succeeding Dharpan Randhawa.

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Nov 3

Talisman Insights 001: China's Fascination with Messi, F1 Innovating Fashion, Selling to Gen Z

Welcome to 001. We are delighted to introduce the inaugural edition of Playbook by Talisman, our Insights report where we extend our warmest welcome to our esteemed community of Sports & Entertainment enthusiasts.At Talisman, our commitment is unwavering. We pledge to be your trusted source of relevance & resourcefulness, and a hub of innovation on this exciting playing field. Our mission is to provide you with insights, events, and stories that not only keep you informed but also actively contribute to shaping the narrative of the Sports & Entertainment world.

Articles & Insights