Talisman Joins Project Worldwide’s Sports, Gaming and Entertainment Collective

Partnership enables Talisman’s expansion into the U.S. as well as Project’s global offices across 24 countries. The combined team creates a powerhouse encompassing the full spectrum of sports marketing services including sports business consulting, sports sponsorships, brand campaigns and activations, data/analytics and talent booking.

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The Future of Experiential Marketing

Future-of- Experiential-Marketing

Amp insiders share insights on their favourite activations and predict where experiential is heading next.​

“It’s not news to anyone: Traditional advertising is on the decline,” says Jenna Marone, executive vice president of lifestyle at United Entertainment Group. “Experiential humanizes a brand to a consumer. It gives them intimate access. It allows them to tell unique stories.”

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About Talisman™

Talisman is an award-winning global agency redefining sports, entertainment, gaming & Web3 partnerships across key industries and regions. With offices in  Dubai & New York City, Talisman thrives on unparalleled storytelling, reflecting the great brands and creative minds they have the pleasure of working with. With global resources and connectivity in key markets, Talisman has won prominent industry awards for executing groundbreaking partnerships & activations across sports & gaming.

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Talisman-Lead-Global-Sponsorship-Sales-UTS
Oct 18

Talisman to Lead Global Sponsorship Sales Development for UTS

Ultimate Tennis Showdown (UTS) has announced that global sports marketing agency Talisman will lead its commercial development for the upcoming 2023-24 seasons. UTS is the world’s newest, most exciting and innovative tennis league that plays an entirely reinvented format of the beloved sport.

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Data-Driven-Decision-Making-During-F1-Race
Feb 3

Part 1: Data-Driven Decision Making During a F1 Race

During a F1 race, teams can generate a large amount of data, which can vary depending on the specific race and the team's data collection methods. However, it is estimated that each car can produce over 1 terabyte of data per race weekend, including video and ancillary information. This data is generated from various sources such as the car's onboard systems, telemetry, sensor data, cameras, and GPS.

Articles & Insights
Jan 29

Talisman Insights 002 | Lewis to Ferrari, Sports Industry Consolidation, Web3 Spending Again

Welcome to our second edition of Playbook Insights - 002.‍ As we head into 2024, the sport industry outlook is set to remain strong economically, but not without seismic shifts. Brace for a revolutionary wave as sports organizations funnel investments into personalized fan data programs, crafting proprietary databases to elevate engagement. Generative AI, the new player in town, is set to redefine the game—expect groundbreaking applications spanning content creation, live coverage, player evaluations, sports betting, fan interactions, and streamlined back-office operations over the next 12–18 months.

Articles & Insights