Talisman Joins Project Worldwide’s Sports, Gaming and Entertainment Collective

Partnership enables Talisman’s expansion into the U.S. as well as Project’s global offices across 24 countries. The combined team creates a powerhouse encompassing the full spectrum of sports marketing services including sports business consulting, sports sponsorships, brand campaigns and activations, data/analytics and talent booking.

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AI Augmented Sports Revolution

AI-Augmented-Sports-Revolution

How the application of Artificial Intelligence (AI) and Machine Learning (ML) impacting Sports

Artificial intelligence (AI) is revolutionizing sports and elevating it to a whole new level. While it is true that statistics and quantitative analysis have played a central role in games for a long time, AI is significantly impacting every aspect of sports. Over the last few years, sports have seen a quantum leap in the application of AI, Machine Learning, and advanced data science methodologies. Here I am going to share a few breathtaking advancements in Sports which one would have thought a fairy tale even a decade ago.

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About Talisman™

Talisman is an award-winning global agency redefining sports, entertainment, gaming & Web3 partnerships across key industries and regions. With offices in  Dubai & New York City, Talisman thrives on unparalleled storytelling, reflecting the great brands and creative minds they have the pleasure of working with. With global resources and connectivity in key markets, Talisman has won prominent industry awards for executing groundbreaking partnerships & activations across sports & gaming.

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Jan 29

Talisman Insights 002 | Lewis to Ferrari, Sports Industry Consolidation, Web3 Spending Again

Welcome to our second edition of Playbook Insights - 002.‍ As we head into 2024, the sport industry outlook is set to remain strong economically, but not without seismic shifts. Brace for a revolutionary wave as sports organizations funnel investments into personalized fan data programs, crafting proprietary databases to elevate engagement. Generative AI, the new player in town, is set to redefine the game—expect groundbreaking applications spanning content creation, live coverage, player evaluations, sports betting, fan interactions, and streamlined back-office operations over the next 12–18 months.

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Feb 3

Part 1: Data-Driven Decision Making During a F1 Race

During a F1 race, teams can generate a large amount of data, which can vary depending on the specific race and the team's data collection methods. However, it is estimated that each car can produce over 1 terabyte of data per race weekend, including video and ancillary information. This data is generated from various sources such as the car's onboard systems, telemetry, sensor data, cameras, and GPS.

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Oct 24

Catching Some Z’s Is Not That Easy

Navigating the Gen Z Attention Landscape‍ In the ever-evolving landscape of entertainment and sports, capturing the attention of the Gen Z audience has become a paramount challenge. This generation, born between the late 1990s and early 2010s, is distinct in its preferences and behaviors, making it necessary for industries to adapt and innovate. Gen Z finds User-Generated Content (UGC) and video games to be more immersive and enjoyable compared to traditional media, and they claim to feel most connected to a community when engaging with these digital experiences. 

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